Since 1985, the Air Jordan line has released a new signature model almost every year. Here is a concise tour through the series and the shoes that defined each era.
The Foundation (AJ1–AJ3)
The Jordan 1 started it all. The Jordan 3 introduced the Jumpman logo and visible Air, and is often credited with keeping Michael Jordan at Nike.
The Golden Era (AJ4–AJ11)
These models carried Jordan through his championship years. The Jordan 4, 5 and 11 in particular became design landmarks — the 11's patent leather remains one of the most beloved sneakers ever.
The Technical Years (AJ12–AJ23)
Jordan sneakers grew more advanced with new cushioning and materials, reflecting the performance demands of elite basketball.
The Modern Retro Era
Today, Jordan Brand balances performance basketball shoes with retro reissues of classic models. The retros drive much of the culture and collecting scene.
Why the Series Endures
Each Air Jordan tells a story tied to a moment in sport and culture. That blend of heritage and design is what keeps the line relevant decades later.
Find Your Own Classic
Timeless design never goes out of style. Explore heritage-inspired silhouettes and modern everyday sneakers in our full collection.