Gotemba Premium Outlets is Japan's largest and most famous outlet centre — and one of the few in the world where you can shop luxury brands with Mt Fuji in full view. Here is your complete guide.
What to Expect
With over 290 stores, Gotemba spans luxury houses, premium fashion, sportswear and lifestyle brands. The open-air layout is styled like an American resort town and split into two main zones connected by a bridge.
Getting There
Gotemba is about 90 minutes from Tokyo. Direct highway buses run from Shinjuku and Tokyo Station, and there are shuttle buses from Gotemba Station.
Best Time to Visit
Weekdays are quietest. Clear winter days offer the sharpest Mt Fuji views. Major sale periods bring the deepest discounts but the largest crowds.
Tips for Your Visit
- Carry your passport for tax-free shopping.
- Grab a discount coupon booklet at the information centre.
- Allow a full day — the centre is large.
Can't Make It to Japan?
Get the same outlet value on premium sneakers — including Japanese brand Onitsuka Tiger — in our online store.